Home / Sustainability CUSTOMER RELATIONSHIP MANAGEMENT

“ThaiBev places highest importance of managing relationships with customers along the entire value chain. These include;”

% Customer Satisfaction Score
86%

KPI 2018 (2561)

% Customer Survey Coverage
100%

KPI 2018 (2561)

Quality product standards
Raw material sourcing
ThaiBev ensures highest standards of raw material to ensure quality and safety product for consumers. Comprehensive measures have been in place, including raw material trace-ability, quality assurance and safety compliance, to ensure our product quality is in line with international standards.

Production process
ThaiBev production process is in conformance with internationally accepted standards including
  • ISO 22000 Food Safety Management requirements for ThaiBev’s beverage product,
  • Good Manufacturing Practice (GMP) and Hazard Analysis and Critical Control Points (HACCP) standards for all non-alcoholic beverages and food products,
  • National Sanitation Foundation (NSF), under United States Food and Drug Administration (U.S. FDA), for Chang Drinking Water, Chang Mineral Water, and Crystal Drinking Water,
  • Food Safety System Certification 22000 (FSSC 22000) for Oishi UHT beverages.
Development of Healthy Products
ThaiBev’s new product development efforts focus on increasing proportion of healthy beverages to offer nutritious alternative beverages while accommodating to the taste of consumers. Such healthy beverages, representings 70% of our non-alcoholic beverages sales by volume, include

100 Plus
The caffeine-free carbonated isotonic beverage made with steviol glycocides, a natural sugar made from stevia, contains less than 50 percent of the calories and sugar in typical carbonated beverages.



Chang Mineral Water
Crafted from pure mineral water extracted from a groundwater aquifer that contains various accumulated minerals such as calcium, magnesium, and fluoride. The mineral water is put through a triple filtration process to make the water clean and pure, while still containing all the minerals necessary for the body. Certified by the National Sanitation Foundation (NSF) of the United States.


In line with our policies, ThaiBev has continued to develop new food product to promote healthy and nutritious product including:


Oishi Sandwich Plus
(A new ready-to-eat product) launching for the health-conscious consumer who demands high-quality and low-calorie food. ThaiBev has developed a recipe for multi-grain bread which contains nutrition from four carefully selected grains: wheat, malted barley, riceberry and soybean. This is combined with other quality ingredients, such as low-fat and high-protein chicken breast.
Oishi Riceberry Gyoza
comes from carefully selected high-quality ingredients. The riceberry flour is sourced from Thai organic rice fields under the supervision of the Friends in Need (of “Pa”) Volunteers Foundation of the Thai Red Cross. Made from a kind of rice flour with high nutritional value and nutrients for the body, such as vitamin B1, vitamin E, iron, omega 3 fatty acids and dietary fiber. Through innovative application, the rice flour is processed into sheets of gyoza wrappers. One package of Oishi Riceberry Gyoza has only 190 kilocalories