Home / Sustainability CUSTOMER RELATIONSHIP MANAGEMENT

“ThaiBev places highest importance of managing relationships with customers along the entire value chain. These include;”

% Customer Satisfaction Score
86%

KPI 2018 (2561)

% Customer Survey Coverage
100%

KPI 2018 (2561)

Innovation
ThaiBev emphasizes the use of innovation through research and development of new products to enhance product portfolio diversity to meet more sophisticated consumers’ needs as well as to improve efficiency and quality of production process.

For example, ThaiBev has filed 108 patents and petty patents with the Department of Intellectual Property of the Ministry of Commerce covering both Process Innovation and Product Development Innovation.