Home / Sustainability CUSTOMER RELATIONSHIP MANAGEMENT

“ThaiBev places highest importance of managing relationships with customers along the entire value chain. These include;”

% Customer Satisfaction Score
86%

KPI 2018 (2561)

% Customer Survey Coverage
100%

KPI 2018 (2561)

Engagement with Customers as Key Stakeholder
ThaiBev gives priority to close engagement with all stakeholders. For the case of customers, the company engages the customers through a wide range of channels and activities.

Such engagement includes in order for customers to contact, inquire, file complaints and improve our services in case of complaints (Customer Relationship Center, 02-617-6500 or info@thaibev.com). ThaiBev also collects and processes such engagement information as basis for improvement in order to provide timely responses to our customers’ needs.

Customers
Engagement Channels
  • ThaiBev EXPO 2017
  • Annual Customer Meeting
  • Customer Training and Development Workshops
  • Business Development Activities
  • Annual Business Review Activities
  • Annual Customer Factory Visit
  • Agent “The next gen” Project
  • Annual Sustainability Survey

Issues of Stakeholder Interest and Concern
  • Consumer health and safety
  • Clear business policies
  • Transparency in business operations
  • Responsibility to consumers
  • Involvement in business planning
  • Training to enhance skills and knowledge
  • Building cooperation and networks to create value for society
  • Flexibility in marketing to meet business demands

Applicable Reports
  • Consumer Health, Safety and Well-Being
  • Governance, Risk and Compliance
  • ThaiBev’s Sustainability Approach
  • Limitless Opportunities for ThaiBev’s Employees
  • Sharing the Value with the World