Caring and Sharing, Creating Values for Society
ThaiBev is directly engaged in both large and
small social welfare projects spanning different
genders, age groups, classes and countries.
These include projects focused on community
development, education, health, athletics, and
arts and culture. ThaiBev’s goal is to share its
success to uplift all of society.
Thailand faces many of the same social challenges as the rest
of the world, especially when it comes to the issue of equality.
Rising income inequality and unequal access to the best
healthcare and educational resources, among other disparities,
make it imperative that ThaiBev contributes to creating more
balance in society. Thus ThaiBev’s corporate social responsibility
programs are extremely wide-ranging, covering the entirety
of Thailand, crossing several demographics from youth to
the elderly, and focusing on five key dimensions.
the results of a survey taken several years ago to determine
how ThaiBev could maximize its impact, these dimensions
are defined as
2) Public Health
4) Arts and Culture
5) Community and Social Development.
ThaiBev makes substantial contributions to each of these
to empower all people across society to have a chance to
reach their potential, following its motto
ThaiBev’s efforts cover a wide range of initiatives from
supporting the purchase of medical equipment to providing
scholarships, to promoting clean water, to reforestation,
to raising local incomes through community-based social
ThaiBev has always been a staunch
supporter of the arts as well, viewing the cultural fabric
of a society as an important factor to maintain. Through
its support for these five dimensions, ThaiBev aims to
fulfill its organizational aim to “Share the Value of Growth” with all its stakeholders and thereby also create a stable
and sustainable environment for its business.
To achieve social responsibility, ThaiBev has created
a governance structure that can support short-term,
medium-term and long-term projects. Led by the President
and CEO, the programs in each of the five dimensions are
guided by senior-level executives. Under this governance
structure, directors and employees are encouraged to
undertake volunteer activities and public charity in all
forms, and there are many working groups to pursue
various community development projects.
are divided into two parts which are:
- At Corporate Level, these comprise the department of
Community Development Programs; the group of
enhancing quality of life and the environment; external
affairs group; Thai Talent project group; the group
supporting arts and culture; the group from Human
Resources; and the group from Corporate Communications.
- At Local Level, around a factory; these comprise public
relations and environmental groups in each factory,
which work in coordination with the corporate level.
Each agency coordinates and operates projects it has
initiated, or cooperates with various groups in society.
These community development programs provide 100 percent
coverage of ThaiBev operations that may have direct
or indirect impacts on the surrounding communities.
In initiating projects and activities to benefit local communities,
society and the environment, ThaiBev abides by the following
- It regularly assesses social and environmental impacts
by creating relationships and inquiring about the opinions
or needs of the target community, including those in
the area around the factory, around any facility or
communities close to the company’s products. This is
done using questionnaires, through interviews and public
meetings, and by communicating with community leaders,
parents’ groups, school boards or through small weekly
- Every project must have concrete measures to assess
the results; by evaluating the satisfaction of the community
and stakeholders, social and environmental impacts, and
follow-up reports from the relevant bodies such as
government agencies, universities and civil society groups.
ThaiBev has collaborated with communities and local bodies
to establish an occupational health and safety committee,
local community consultation committee as well as groups
of personnel tasked with handling complaints and monitoring
operational impacts. Such groups include public relations
and teams of environmental specialists, who are required
to constantly monitor and report their findings in order
to ensure that ThaiBev’s corporate social responsibility
initiatives fulfill the needs of communities and help to
create sustainable societies.
|* ”operations” means ThaiBev Group’s facilities that
were assessed to have direct or indirect impacts on
the surrounding communities, and ThaiBev Group
has developed community development programs
for those impacted communities (32 premises)
||Projects to develop education
(Connext ED Projects and Partnership
||Projects to develop public health
||Projects to develop art and culture
||Projects to develop sports
||Pracharath Rak Samakkee Project
and Community Development Programs
End poverty in all its forms everywhere
By 2030, build the resilience of the
poor and those in vulnerable situations
and reduce their exposure and vulnerability
to climate-related extreme events and other
economic, social and environmental shocks
ThaiBev Unites to Fight
Reduce the number of people affected by severe
weather and natural disasters by more than
End hunger, achieve food security and
improved nutrition and promote
By 2030, ensure sustainable food
production systems and implement resilient
agricultural practices that increase productivity
and production, that help maintain ecosystems,
that strengthen capacity for adaptation to
climate change, extreme weather, drought,
flooding and other disasters and that
progressively improve land and soil quality.
Program of Cooperation
between the Huai Hong
Khrai Centre and ThaiBev
to Revive the Forest and
Improve Quality of Life in
Campaign to manage agriculture sustainably by
applying knowledge for career development and by
supporting production inputs
to help over 217 farmers and
create an average income of 3,000 baht
per month per
Ensure healthy lives and promote
wellbeing for all at all ages
Achieve universal health coverage,
including financial risk protection, access
to quality essential healthcare services
and access to safe, effective, quality
and affordable essential medicines and
vaccines for all.
Support the research and development
of vaccines and medicines for the communicable
and non-communicable diseases that primarily
affect developing countries, provide access
to affordable essential medicines and
vaccines, in accordance with the Doha
Declaration on the TRIPS Agreement and
Public Health, which affirms the right of
developing countries to fully apply the
provisions in the Agreement on Trade Related
Aspects of Intellectual Property Rights
regarding flexibilities to protect public
health, and, in particular, provide access
to medicines for all.
By 2030, reduce by one-third premature
mortality from non-communicable diseases
through prevention and treatment and promote
mental health and wellbeing.
Strengthen the capacity of all countries,
in particular developing countries, for early
warning, risk reduction and management of
national and global health risks.
Public health programs
Community Health Clinic
Project by Grand Royal
Group International Co., Ltd.
Kidney Institute Hospital
The CPR Youth Volunteer -
Skills Development Project
In 2019, ThaiBev supported medical research and
equipment and other basic health needs with
over 35 million baht
Supported expenditures of doctors,
nurses and treatment for more than 920 households (3,800 people) in three villages in Myanmar
Bhumirajanagarindra Kidney Institute Hospital
has successfully completed kidney transplant
surgeries for 27 patients
in ThaiBev sports development programs that promote
physical, and mental wellbeing of the youth.
More than 700 students and
over 300 ThaiBev employees
attended CPR training courses to be able to help
others in a timely and safe manner
Ensure inclusive and equitable quality
education and promote lifelong learning
opportunities for all
By 2030, ensure that all girls and boys
complete free, equitable and quality primary
and secondary education leading to relevant
and Goal-4 effective learning outcomes.
By 2030, ensure equal access for all
women and men to affordable and quality
technical, vocational and tertiary education,
By 2030, substantially increase the
number of youth and adults who have
relevant skills, including technical and
vocational skills, for employment, decent
jobs and entrepreneurship.
(Beta Young Entrepreneur)
A Good Community with
In 2019, ThaiBev awarded 1,170 scholarships
from primary to
tertiary level as well as occupational training to
students and teachers in remote areas around
valued over 8 million baht
Over 5,000 children
developed skills to improve their professional,
life, athletic, musical, artistic and ethical
especially in remote areas
Ensure availability and sustainable
management of water and sanitation for all
By 2030, achieve universal and equitable
access to safe and affordable drinking
water for all.
By 2020, protect and restore water-related
ecosystems, including mountains, forests,
wetlands, rivers, aquifers and lakes.
Support and strengthen the participation
of local communities in improving water and
Water, Life and Quality of
Life Development Project
Unite to Restore and
Return the Nature to
the Environment Project
Clean Water for
Clean Drinking Water for
by OISHI Group Co.,Ltd.
9,564 rai of agricultural area with 578 households in 4 villages
received the benefit of improved quality
Supported the rehabilitation of 17 rai
of forest areas and biodiversity in the Sirindhorn
International Environmental Park
The survival rate of additionally planted
and existing trees
The OISHI Group’s Clean Drinking Water for
Community Project has reduced the cost of
drinking water for 888 students and teachers in Saraburi province
by 450 baht per person per month
The GRG’s Clean Water for Community Project
can deliver up to 162,722 liters of water per day equal to 11,583,360 liters per year,
to 2,800 households
(9,543 people) in needy villages in Myanmar
Promote sustained, inclusive and sustainable
economic growth, full and productive
employment and decent work for all
Sustain per capita economic growth in
accordance with national circumstances
and, in particular, at least 7 percent gross
domestic product growth per annum in
the least developed countries.
Promote development-oriented policies
that support productive activities, decent
job creation, entrepreneurship, creativity
and innovation, and encourage the formalization
and growth of micro-, small- and medium-sized
enterprises, including through access to
Beta Young Entrepreneur
ThaiBev Helps Create
a Model “Sammachip
Over 80,000 children and youth received
vocational training to promote better earning
opportunities. 68 young entrepreneurs trained in the Beta Young project, with 2
becoming ThaiBev employees
Supported over 800 professional
athletes and created professional opportunities
for more than 23,000 youth
The Pracharath Rak Samakkee Project has helped
more than 930 communities,
covering 68,000 households
In 2019, over 41 million baht in income
was generated for the communities
The ThaiBev Helps Create a Model “Sammachip
Subdistrict” (Ethical Career Community) project
generated 150,000 baht of income in the communities at an average of 6,800 baht per person
Make cities and human settlements
inclusive, safe, resilient and sustainable
Strengthen efforts to protect and
safeguard the world’s cultural and natural
Preserving and Creating
Thai Culture Project
In 2019, ThaiBev provided
more than 77 million baht to preserve and inspire projects related to
Protect, restore and promote sustainable
use of terrestrial ecosystems, sustainably
manage forests, combat desertification,
and halt and reverse land degradation and
halt biodiversity loss
By 2020, ensure the conservation,
restoration and sustainable use of terrestrial
and inland freshwater ecosystems, in particular
forests, wetlands, mountains and drylands,
in line with obligations under international
By 2020, promote the implementation
of sustainable management of all types of
forests, halt deforestation, restore degraded
forests and substantially increase afforestation
and reforestation globally.
By 2030, ensure the conservation
of mountain ecosystems, including their
biodiversity, in order to enhance their
capacity to provide benefits that are essential
for sustainable development.
Take urgent and significant action to
reduce the degradation of natural habitats,
halt the loss of biodiversity and, by 2020,
protect and prevent the extinction of
Restoration in a Steep
(The Treeless Mountain)
Joining Forces for the
Recovery of Nature in
Cooperation with Huai
Hong Khrai Centre
in Forest Restoration
and Quality of Life
in Nan Province
Promote sustainable management of all
kinds of forest, reduce deforestation, and revive
encroached forests; over 668 rai
Planted 6,000 trees of 39 varieties
In 2019, achieved 92.65% of the growth and survival rate of trees
There are three main priorities in ThaiBev group-wide corporate citizenship/philanthropy strategy which aligned with its key business drivers; Growth, Diversity, Brand, Reach, Professionalism:
ThaiBev embraces H.M. Late King Rama IX philosophy, - “We shouldn’t give fish to people, but we should give them the rod and teach them how to fish”. ThaiBev committed to create security and sustainability for communities and society to grow together. Initiatives are driven to help different groups of people through many projects such as Pracharath Rak Samakkee Social Enterprise, ConnextED , Beta Young Entrepreneur, Occupational training project for disabled people, ThaiBev Helps Create a Model Ethical Career Community. These projects effectively drive ThaiBev’s key stakeholders such as local communities to have a self-sufficiency live, higher income and a decent career. ThaiBev is aiming to see communities grow stronger and build a stable, prosperous and sustainable country.
|Maintain the corporate impressiveness by community development programs. The survey research in 2018 informed that 75% of survey samples was impressed by all CSR program of Thaibev.
||Increased household income per community, covering 100% of target areas, with up to 543 million Baht of revenues generated to more than 68,000 households in 2019.
|Increase in number of business partnership by 10% of the base year of 2018.
||Increased number of social enterprises supported by ThaiBev by at least 5% of the base year of 2018
| Engagement Score of employees, who responded positively to community projects, increased by 20%
||Increased number of Children and youth received vocational training to promote better earning opportunities by 40% of the base year of 2018.
|Number of talented employees who work in CSR department increased by 5%
||Increase number of student and school’s income by at least 50% of the best year of 2018 or by more than 900,000 baht over 1 year period.
Most of ThaiBev’s Corporate Social Responsibility budget is contributed for Sports and public Health. ThaiBev recognizes that developing both of physical and mental health for people both internal and external of the company brings more chances for career success and sustainable society. ThaiBev focuses on supporting sport as it helps creating quality member of society through the concept of sportsmanship which is one of our brand values and also builds strong partnership with the Company. Sports is an excellent tool for human capital development. It promotes sportsmanship, strengthens the players’ discipline and focus. The participation facilitates the players’ personal growth, enabling them improved quality of life. Also, ThaiBev encourages its stakeholders to be healthy by introducing and increasing Healthier Choice’ products in its product portfolios.
|Stronger brand awareness measured through a market research. In 2019, The awareness rate of Thaibev’s sport activities was 25% higher than the previous year.
||Increase in number of sport professional athletes up to 103.
|Zero disruption in business operations due to good relations and open dialogue between ThaiBev and stakeholders in the vicinity.
||Over 146,000 people participated in sport activities throughout Thailand.
|Increased in number of business partnership up to 200 agencies and over 8,000 related personal. And gained at least 5 collaborative initiatives.
||Number of sport Role Model for youths went up from 18 people in 2018 to 20 people in 2019.
|Actively Engaged employees participated in Sportsmanship program increased by 40% versus the prior year. In 2019, There were around 7,000 employees participated in football campaign.
||Reduced the risk of illness. Community health clinic project in Myanmar treated over 920 households and reduced the risk of illness in the community by 70%
|Lower rate of employee absence through active and regular participation in sports and heath care service activities. in 2019, the sick leave rate of employee who participated in sport activities decrease by 10%
||Maintain in number of network (community) in local areas that lack of opportunities for sport. In 2019, Thaibev offered football skills training opportunities in 66 provinces or 85.7% of the country, which achieved the target.
ThaiBev emphasizes on partnerships and collaboration by establishing C asean which is a new platform for collaboration. ThaiBev positions C asean role as the sustainability hub for the ASEAN region. It is a social enterprise that aiming to strengthening collaboration among the Asean community. In 2019, There were many national and international events supported by ThaiBev which help promote collaborations and partnerships such as Thailand Corporate Sustainability symposium, Thailand Sustainability Forum: Fostering Social Enterprises, Win Win War Thailand, Thailand Supply Chain network, the 9th Social Business day 2019, the Young Southeast Asian Leaders Initiative (YSEALI) Summit. These collaborations brought ThaiBev more expanding to include over 2,000 partners in Thailand, and created over 10 social initiative ideas.
|Increased in number of business partnership up to 8 partnerships which are top performance companies in Thailand.
||Increase in number of startups and social enterprise under ThaiBev support by 25% of the base year of 2018
|Expansion of market outreach from increasing the number of partners from both private and public sectors. In 2019, at least 3 organization in 3 different countries collaborate with C asean and ThaiBev with the aiming to create the betterment of Asean’s connectivity.
||Increase in number of social collaborations and social initiatives by at least 3 projects. The Increase in number of ASEAN community's collaboration by at least 1 in each year.
|The partnership program at C asean brought the increase in the number of suppliers and Social Enterprises engagement rating by 138%.
||Social Enterprise promoting campaigns increased the number of beneficiary communities by triple. (increased from 9 communities in 2018 to 23 communities in 2019)
TYPE OF ACTIVITIES & CONTRIBUTIONS
|Time: employee volunteering during paid working hours
||36,635,602.00 Monetary Units
|In-kind giving: product or services donations, projects/ partnerships or similar
||57,417,036.58 Monetary Units
| Management overheads
|| 170,200,830 Monetary Units