From March 7 to 9, 2019, Thapana Sirivadhanabhakdi,
the Phra Chetuphon Temple’s lay ministry, Committee Member
of the Sirivadhanabhakdi Foundation, and the President
and CEO of Thai Beverage Public Company Limited, followed
Phra Phrom Bundit (Prayoon Thammachitto), who is a
committee member of Maha Thera Association, the abbot
of Wat Prayoon Wongsawas Temple, the President of
the International Council for the Day of Vesak, and the
representative of the Supreme Partriarch, Chao Pra Khun
Somdej Praariyawongsakatayan, to The Vatican’s
International Conference on “Religions and the SDGs” in Vatican City.
Leading this conference was Pope Francis, head of the worldwide Roman Catholic Church, who planed to visit Thailand in November 2019 to perform mass for more than 50,000 Roman Catholic Christians in the country. ThaiBev plans to support this event. In addition, Thai Beverage Recycle Company Limited (TBR) will participate in the Less Plastic Thailand Project by raising awareness about waste sorting and providing bins to collect waste water bottles at the holy mass TBR’s employees are contributing to this campaign as these activities are in line with the national goal to reduce plastic waste in Thailand.
Creative economy is the creation of arts and culture that adds value and generates income for artists, communities, society, and the country through the following activities and projects:
Bangkok Art Biennale 2018 (BAB 2018) was a phenomenal and historical event for Thailand’s contemporary art. For nearly four months and featuring artists from 34 countries around the world, more than 200 works of art were exhibited in 20 important locations throughout Bangkok to spread happiness throughout the city. ThaiBev sponsored the BAB 2018, a world-class art project.
ThaiBev formed important partnerships with the government and private sector as well as its own business network, with a budget of more than
Thailand’s tourism economy was stimulated, with more than 4.5 billion baht
Throughout the event, more than 3 million Thai and foreign tourists visited the event
In 2020, the Bangkok Art Biennale festival will return
with the theme of “Escape Routes”. There will be works
of art from Thai and international artists, even more
captivating than the 2018 event. The festival will remain
a unique art exhibit covering a variety of areas, including
historical buildings such as East Asiatique, and cultural
heritage sites such as Wat Arun Ratchawararam
Ratchaworamahawihan, Wat Phra Chetuphon Wimon
Mangkhalaram Rajworamahawihan, Wat Prayurawongsawas
Worawihan, BAB BOX, One Bangkok Project, Bangkok Art
and Culture Centre (BACC), and leading department stores.
In 2014 ThaiBev launched the “River Festival,” a contemporary
cultural festival and Loi Krathong celebration on the longest bend
of the Chao Phraya River, which has been arranged for 6 consecutive
years. It has been well supported by government agencies, including
the Ministry of Tourism and Sports, Ministry of Culture, the Navy,
Bangkok Metropolitan Administration, Tourism Authority of Thailand,
Wat Phra Chetuphon Vimolmangklararam Ratchaworamahawihan,
Wat Arun Ratchawararam Ratchaworamahawihan, Wat Kanlayanamit
Woramahaviharn, Wat Prayurawongsawas Worawihan, Yodpiman
Riverwalk, Asiatique, The Riverfront, Lhong 1919, Icon Siam, the
Riverside hotel group, Chao Phraya Express Boat, and many other
partners. Together, these organizations helped promote cultural
art and Thai traditions to the world.
The partnership has continued to support two other successful projects for sustainability: the “Clean Canal” project and the “Young Host Inheriting the Culture”. Annual survey results show that the satisfaction of visitors to the event is continuously increasing. In the survey, almost 90 percent of Thai interviewees agreed that the event is a good exhibition of contemporary culture. It carries on the tradition of Loi Krathong, according to 98-100 percent of the respondents. It also makes Thai people see Bangkok in a new light. This event can highlight the Thai way of life and helps to support cultural and social sustainability.
The 2019 River Festival was very successful. For instance, visitors gave 98 percent satisfaction score for enjoyment (increased by 29 percent from 2017); 96% for the event being memorable (increased by 31 percent from 2017); 93 percent for event activities (increased by 36 percent from 2017); and overall event satisfaction reached 97 percent (increased by 29 percent from 2017).
The festival generated 2.66 million baht income for communities in the Bangkok area. The event organizers hope to soon expand the event to neighboring ASEAN countries with similar Loi Krathong culture and traditions.
ThaiBev hosted the “Water Festival 2019” for the fifth
consecutive year, in collaboration with the Department of
ASEAN Affairs, Ministry of Foreign Affairs. As Thailand
holds the ASEAN Chairmanship in 2019, the “Water Festival”
is another big event supporting the government’s policy to
publicize Thailand as an art and culture tourism destination.
This event aligns with the ASEAN Cultural Year 2019
theme, which highlights diversity, creativity, and
sustainability; so that it will be included as part of the
ASEAN Cultural Year of Thailand 2019. A tradition that
many ASEAN countries share, the Water Festival promotes
sustainable cooperation in the ASEAN region.
Compared to the previous Water Festival, the 2019 event resulted in higher satisfaction ratings from tourists. Bangkok and Phuket areas received above average ratings, while people in Chiang Mai and Udon Thani were moderately satisfied. Nearly half of the participants came with a group of families or friends. As a result, 81 percent of the respondents say that they planned to attend the event again next year (survey conducted at Wat Phra Chetuphon Vimolmangklararam Ratchaworamahawihan, Wat Prayurawongsawas Warawihan, Wat Kaliyamit Woramahaviharn, and Phuket).
The event generated around 1.13 million baht of income for communities in Bangkok. For next year’s event, the organizers hope to expand the event to neighboring countries that also have similar traditional Water Festivals.
This project provides a platform to promote and support artists working in realistic and figurative art. The top prize of the White Elephant Fine Arts Contest is one million baht. In 2019, the program entered its eighth year; the theme was “Ritual Enjoyment.”
This event was arranged as a tribute to His Majesty the King for His Majesty’s sage advice for people to cheer up and be happy and reminisce to traditional ways of life. in the event, ThaiBev setup shops to sell products from the Pracharat Rak Samakkee Project and the “Chayanitikorn Picture Studio”, which offered retro photographs for visitors at the event. ThaiBev has participated in the event for the past two years.
ThaiBev supported this exhibition in honor of His Majesty the King,
titled “Siam Nithatwattana Coronation Ceremony 2019” The exhibition
displayed 86 images taken by a group of young volunteer photographers
from May 4-6, 2019, at the coronation ceremony.
The exhibition was officially displayed at Rattanakosin Exhibition Hall on Ratchadamnoen Klang road in July 27-28 and August 10-11, 2019.
Since 2008, the Bangkok Art and Culture Center (BACC) has carried
out its primary mission to support, enhance, and disseminate artistic
and cultural work, with the objective of achieving internationally
recognized excellence. ThaiBev also recognizes the importance of using
arts and culture to communicate with children and youth, including
art teachers. The “BACC School Program” is an educational field trip
for upper elementary and lower secondary school students through
this program. Young people get to experience the exhibition space,
where they learn through various educational activities that give them
a chance to practice their artistic skills.
In 2019, the “BACC School Program” offered activities to encourage appreciation of diversity, and to communicate an anti-bullying message by integrating content from the “Art of Element and Therapy” exhibition. The program also organized a teacher training program called “Workshop for Teachers,” which integrates museum-based learning into the school curriculum
ThaiBev has supported this association since 2010,
offering activities that promote and benefit the
photographic society. These activities include an
exhibition of photographs taken by HRH Princess
Maha Chakri Sirindhorn, the Chang Fine Art
International Photo Contest (the seventh consecutive
contest on the topic “Maya: Illusion”), the RPST YOURS
Campus project (together organized in collaboration
with the Photographic Arts Foundation and ThaiBev’s
Educational Institute Support Activity), and the One
Shot Knock Out Photo Contest.
These activities have proven to be very popular among photographers.
ThaiBev has continuously provided major support for this chorus. In 2019, the Suanplu Chorus competed against 9 other groups
in the “Llangollen International Musical Eisteddfod” competition and won first prize for “Open Category Choir”. As the victor,
the chorus was invited to participate in the Choir of the World Final in which participants are the winner from each category (mixed,
youth, female, male, and open).
ThaiBev also has supported the production of music CDs of His Majesty the King Bhumibol Adulyadej the Great in order to spread His Majesty’s musical genius.
ThaiBev sponsored the 2nd “Sornthong Thai Instrumental
Music Contest.” Elementary and secondary school
students compete to win the King’s cup, the HRH
Princess Bajrakitiyabha Narendira Debyavati’s Cup,
the HRH Princess Sirivannavari Nariratana Rajakanya’s
Cup, and HRH Prince Dipangkorn Rasmijoti’s Cup. The
contest is divided into two levels with six categories
of musical instruments: treble fiddle, alto fiddle, Jakhe,
Khlui Phiang Aw, Khim Sai and Ranat Ek.
In 2018-2019, there were 1,641 contestants (589 elementary level, 1,043 secondary level) from 397 educational institutions, hailing from 54 provinces across the country.
The C asean Consonant ASEAN Traditional Ensemble is akin to an ambassador for the arts and culture of the ASEAN region, and a way to encourage regional unity. Connecting audiences with a love and understanding of people in the region, it reflects boundless friendship and the beautiful heritage of ASEAN culture. It also represents a valuable culture transfer from generation to generation. Since 2019 was the year of ASEAN culture, the C asean Consonant Ensemble has participated in the celebration of the following important programs:
ThaiBev and Luang Pradit Pairoh Foundation has jointly organized
this project by mobilizing civic-minded volunteers from various
organizations, communities, temples, and schools who recognize
the importance of creating an environment conducive to music and
cultural education with a community network.
The objective is to support the distribution of musical instruments, equipments, and learning media for schools, communities, and clubs in need. The project donates, lends, and repairs equipment, and provides Thai musical education. It also organizes activities to create an atmosphere of learning and strengthens the community of musicians, so it can become self-sustaining. It is hoped that the network will help enable the repair of old or damaged musical instruments.
Through 14 various activities throughout the year, local wisdom is disseminated, helping technicians and youngsters learn skills and find jobs so they can make a living in the musical profession.
ThaiBev believes in the concept of art therapy and
provided support for the “Cancer Cancel” exhibition by
Emeritus Prof. Pisanu Suphanimit. The exhibition showed
the use of art therapy during six months of cancer
treatment. ThaiBev supported the promotion of the
exhibition and emphasized the significance of Art
Therapy through various activities including fundraising
for art pieces for the exhibition, and others with the
Art for Cancer Group to benefit cancer patients.
ThaiBev collaborates with the Art for Cancer Group, by providing financial support for social activities. One activity allowed patients to write messages to doctors, and vice versa; support was provided for a sale of souvenirs made by cancer patients; along with sponsorship for “Cancer Cancel” exhibition, which took place at the Princess Chulabhorn International Oncology Conference on August 8-9, 2019 at Centara Grand at CentralWorld.
ThaiBev has provided sponsorship for the Sukree Charoensuk Foundation since 2010. The following activities were conducted in 2019: Talent Education Project, Music for Youth Development Project at Ban Pranee Training Center for Female Juveniles, Talented Youth on Folk Music at Wat Lat Sai’s Thai Music Band, Pilot Band Development Project at Wat Suwannaram School, Suzuki Early Childhood Education Project, Foundation for Children, the 8th Smile Community Project in collaboration with ThaiBev, Classical Music for Society Project, and Music Program for Children Project. ThaiBev also provided scholarships for music education.